Delivers a bold, powerful stroke of colour in just one application. There's no layering. No slow build-up. One sweep brings instant and intense colour. More subtle hues are just as easy - simply blend High Impact Eyeshadow down to a sheer layer. Either way is a definite impact! The intense colour is achieved through innovative technology. Special triple-treated pigments provide an extra creamy texture as well as a silky feel upon application. These high-cling ingredients mean no colour-fatigue, while special light-diffusing properties minimise fine lines. Oil-free. Non-creasing. Ophthalmologist Tested.