Ooh, red lipstick. Seven times out of ten, it’s the “quoi” in the “je ne sais quoi.” Most people just don’t realise it. It is that good. And it is possible to wear a perfect red lip that is one-hundred percent “you” and immediately draws people’s attention (without them knowing it). It’s pretty easy. Here are the tips to get a red lip that works.

Tip #1: Texture gives you a lot of flexibility.
Gloss, glossy, matte or sheer... whether or not you're typically a "red lip" person this choice can make your look. Choose a texture of lip colour that matches your mood as well as your outfit choice!

Tip #2: Pick a foolproof flattering red.
The ideal red can make your skin glow and your teeth look whiter. Safe bets are hues with a blue undertone, such as top sellers Clinique Pop Lip Colour + Primer in Cherry Pop or Chubby Stick Intense Moisturizing Lip Colour Balm in Mightiest Marachino, which are rich shades that veer towards the deep-pink and plum families. When in doubt, go one shade darker than the natural colour of your lips, or try this classic Clinique shade of red: Long Last Soft Matte Lipstick in Matte Crimson.

Tip #3: Prep and plump.
Just like your skin, lips look best when plumped and hydrated. Prep them accordingly, and you’ll have a smooth canvas for flawless colour. Use a scrub to slough away dry flakes of skin, and follow with balm or moisturiser like All About Lips.

Tip #4: Red lipstick requires a nude base.
Apply foundation to your lips—it lets the red colour ring true. Then add lip liner, which works with the foundation to make your colour last; it also prevents the red from bleeding into fine lines around your lips. Use a shade that matches your lipstick or gloss (try Quickliner for Lips Intense). Outline your lips, fill them in completely with the liner, and blend like crazy for a full wash of colour. Lip liner also has serious staying power—great backup in case your top colour wears off.

Tip #5: Colour. Blot. Colour.
Apply one layer of lip colour. Blot with a tissue to remove any excess (that doesn’t stick to the lip liner base). Apply a second layer of lip colour. That’s pretty easy red!